Over the last month I’ve tried to blog everyday. Somedays I didn’t manage it but overall I think I did a pretty good job! It was much harder than I imagined and it really did feel like a challenge. I decided to set myself the goal of blogging everyday for several reasons; I wanted to get into the habit of writing everyday to help me establish a routine for my freelance work, and I wanted to make sure I kept myself as busy as possible when I arrived in SF to ward off homesickness pangs and help structure my day. I think it’s helped with both of those things. It feels natural for me to write everyday and it’s really made me think outside of the box in terms of content. Somedays I felt really uninspired but usually came up with something. It’s definitely helped with me settle into life here in SF too; having something that I had to do everyday gave me a sense of purpose when I could have felt quite lost.
On reflection, I’m not going to continue blogging everyday for several reasons. Dedicating myself to Twins in Trainers has been great and I’m really pleased with some of the content I’ve produced, but I’ve also found it to have a negative impact on a few things too. So, here are my thoughts:
1.) Blogging everyday reduces the quality of content
Even if I can think of something to write about everyday, it doesn’t mean I should. It can take hours to write a good blog post, and if you want to include good photos (which usually require editing) it could end up taking all day. This inevitably means that sometimes you start cutting corners and the quality of content suffers. Some days I was definitely blogging for the sake of it rather than because I had something I really wanted to share. Similarly, you probably noticed that I tended to use the same photos in multiple blog posts. I really don’t like doing this but didn’t have a chance to get any more given I was always writing! From now on, I’d like to post 3-4 times a week but ensure I’m publishing quality content only.
2.) The more you write, the more ideas you get.
Bex and I sometimes find it hard to decide what to write about. With this in mind, I thought that I’d run out of ideas pretty quickly during this challenge but actually found the opposite. With a more structured approach to blogging I found that ideas came freely. Often in the morning I’d struggle for an idea but after a few hours something would usually pop into my head.
3.) Blogging everyday increases your readers
We noticed a huge increase in our readership over the last month which included a significant increase in our unique readers. I think this is a combination of increased content, combined with the fact we’ve been better at sharing our posts on social media. We’ve also had more readers from the US since my move which is obviously great to see.
4) Blogging everyday detracts from other blog related work
Writing a successful blog takes more than just posting regularly. You need to engage with your readers, be prominent on social media and try and develop brand partnerships. If you’re blogging every day it doesn’t leave much time for any of these things which inevitably ends up being detrimental to the overall success of the blog.
5) Blogging everyday gets in the way of real life.
As I said, blogging everyday has been a great way of providing structure to my life since arriving in SF, but now I feel like I need to take a step back and start living my life. I didn’t post yesterday as I just didn’t want to! In the 5 weeks that we’ve been here I’ve really settled in. I’ve joined a running club, started Italian lessons and made some lovely friends. I want to embrace life as much as possible and also dedicate more time to pursuing freelance work opportunities rather than being tied to a blogging schedule. Twins in Trainers is essentially a hobby for me and I can’t really justify it taking up so much time. I’m so excited to see how it develops over the next year or so, but I’m also excited to see what happens with my freelance work and more importantly, with my life in SF!
I’d love to hear your feedback! Did you enjoy the more frequent posts on Twins in Trainers? What content did you enjoy the most/ least? Is there anything you’d like to see more of?